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Writing for the Web
What is the difference between good and bad online copy? The answer to that question will ultimately be decided by your readers, if you have any! Isn’t online copy all about optimising your site for...
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Social Media Writing Tips
So what’s the big deal with writing specifically for social media, surely it’s the same as any other kind of copy? Time to think again! Social media is becoming an increasingly important platform for...
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Content Marketing Ideas for Your Business
Google’s ever-changing algorithm causes headaches for webmasters and SEO companies alike, keeping up with the latest developments and building an online marketing campaign that works is literally a...
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What Can We Learn From Econsultancy? Creating Content for Link Building Wins
At Boom we’re always looking for ways to grow the business and improve our own marketing strategies. We’re investing more time, effort and budget (although perhaps not equivalent to a Lamborghini in a...
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Fighting Back Against Writer’s Block
It’s my turn to blog again, but I’ve hit a brick wall. Writer’s block. So I thought, with all the irony that goes with it, that it’d be brilliant to fight my writer’s block by writing a post just about...
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Not all customers are created equal! ‘Tightwads’, ‘Spendthrifts’ and how to...
In my last article I looked at neuropsychological research that showed how the pain centre of a customer’s brain lights up when they come to make a purchase, and what we as marketers can do to make the...
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73 (Mainly) Under The Radar Digital Marketing Tools
**Last Updated Feb 2017** Every six – eight weeks we put on a little digital marketing event in Nottingham called Drink Digital. It isn’t a vast lavish affair, just a bunch of people interested in the...
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Everything Is Connected In Digital Marketing: A Year And A Bit Of Drink...
Just over a year ago we decided that we would put a bit more effort in to the local digital marketing meetup that we host; Drink Digital. We would try and get a few more people there. We would try and...
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6 Free Tools to Improve SEO Copywriting for Google’s Natural Language Processing
Search engines are becoming better at understanding the meaning behind the text we write. Copywriting isn’t about keywords anymore. It’s about topics and relationships between entities. Search engines...
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What Google’s Natural Language Processing Means for Content Ranking and How...
Natural Language Processing has been revolutionary. It’s transformed the way Google analyses and understands the text on a web page, and while keywords are still an integral part of SEO, machine...
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