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Copywriting Workshop: How to Avoid Classic Copywriting Mistakes

Everywhere I look these days I seem to be able to find mistakes in copywriting. From magazine articles and adverts through to corporate websites and television programmes. Now I don’t want to turn this...

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On Page SEO for Beginners: Why It Matters & How to Get it Right

SEO is a complicated game, we all know that, and getting great links is where the smart money is at. But the story doesn’t end there. We might spend the majority of our time and efforts on offsite...

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Corporate Blogging Tips

Blogging is a great activity for any business to become involved with, it is relatively easy to start and if done properly will benefit your organisation on many levels. Doing it properly, is the...

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Writing for the Web

What is the difference between good and bad online copy? The answer to that question will ultimately be decided by your readers, if you have any! Isn’t online copy all about optimising your site for...

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Social Media Writing Tips

So what’s the big deal with writing specifically for social media, surely it’s the same as any other kind of copy? Time to think again! Social media is becoming an increasingly important platform for...

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Content Marketing Ideas for Your Business

Google’s ever-changing algorithm causes headaches for webmasters and SEO companies alike, keeping up with the latest developments and building an online marketing campaign that works is literally a...

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What Can We Learn From Econsultancy? Creating Content for Link Building Wins

At Boom we’re always looking for ways to grow the business and improve our own marketing strategies. We’re investing more time, effort and budget (although perhaps not equivalent to a Lamborghini in a...

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Fighting Back Against Writer’s Block

It’s my turn to blog again, but I’ve hit a brick wall. Writer’s block. So I thought, with all the irony that goes with it, that it’d be brilliant to fight my writer’s block by writing a post just about...

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Not all customers are created equal! ‘Tightwads’, ‘Spendthrifts’ and how to...

In my last article I looked at neuropsychological research that showed how the pain centre of a customer’s brain lights up when they come to make a purchase, and what we as marketers can do to make the...

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55 (Mainly) Under The Radar Digital Marketing Tools

Every six – eight weeks we put on a little digital marketing event in Nottingham called Drink Digital. It isn’t a vast lavish affair, just a bunch of people interested in the industry getting together....

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Clik here to view.

On Page SEO for Beginners: Why It Matters & How to Get it Right

SEO is a complicated game, we all know that, and getting great links is where the smart money is at. But the story doesn’t end there. We might spend the majority of our time and efforts on offsite...

View Article

Image may be NSFW.
Clik here to view.

Corporate Blogging Tips

Blogging is a great activity for any business to become involved with, it is relatively easy to start and if done properly will benefit your organisation on many levels. Doing it properly, is the...

View Article

Image may be NSFW.
Clik here to view.

Writing for the Web

What is the difference between good and bad online copy? The answer to that question will ultimately be decided by your readers, if you have any! Isn’t online copy all about optimising your site for...

View Article


Image may be NSFW.
Clik here to view.

Social Media Writing Tips

So what’s the big deal with writing specifically for social media, surely it’s the same as any other kind of copy? Time to think again! Social media is becoming an increasingly important platform for...

View Article

Image may be NSFW.
Clik here to view.

Content Marketing Ideas for Your Business

Google’s ever-changing algorithm causes headaches for webmasters and SEO companies alike, keeping up with the latest developments and building an online marketing campaign that works is literally a...

View Article


Image may be NSFW.
Clik here to view.

What Can We Learn From Econsultancy? Creating Content for Link Building Wins

At Boom we’re always looking for ways to grow the business and improve our own marketing strategies. We’re investing more time, effort and budget (although perhaps not equivalent to a Lamborghini in a...

View Article

Image may be NSFW.
Clik here to view.

Fighting Back Against Writer’s Block

It’s my turn to blog again, but I’ve hit a brick wall. Writer’s block. So I thought, with all the irony that goes with it, that it’d be brilliant to fight my writer’s block by writing a post just about...

View Article


Image may be NSFW.
Clik here to view.

Not all customers are created equal! ‘Tightwads’, ‘Spendthrifts’ and how to...

In my last article I looked at neuropsychological research that showed how the pain centre of a customer’s brain lights up when they come to make a purchase, and what we as marketers can do to make the...

View Article

Image may be NSFW.
Clik here to view.

73 (Mainly) Under The Radar Digital Marketing Tools

**Last Updated Feb 2017** Every six – eight weeks we put on a little digital marketing event in Nottingham called Drink Digital. It isn’t a vast lavish affair, just a bunch of people interested in the...

View Article

Image may be NSFW.
Clik here to view.

Everything Is Connected In Digital Marketing: A Year And A Bit Of Drink...

Just over a year ago we decided that we would put a bit more effort in to the local digital marketing meetup that we host; Drink Digital.  We would try and get a few more people there. We would try and...

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