Copywriting Workshop: How to Avoid Classic Copywriting Mistakes
Everywhere I look these days I seem to be able to find mistakes in copywriting. From magazine articles and adverts through to corporate websites and television programmes. Now I don’t want to turn this...
View ArticleOn Page SEO for Beginners: Why It Matters & How to Get it Right
SEO is a complicated game, we all know that, and getting great links is where the smart money is at. But the story doesn’t end there. We might spend the majority of our time and efforts on offsite...
View ArticleCorporate Blogging Tips
Blogging is a great activity for any business to become involved with, it is relatively easy to start and if done properly will benefit your organisation on many levels. Doing it properly, is the...
View ArticleWriting for the Web
What is the difference between good and bad online copy? The answer to that question will ultimately be decided by your readers, if you have any! Isn’t online copy all about optimising your site for...
View ArticleSocial Media Writing Tips
So what’s the big deal with writing specifically for social media, surely it’s the same as any other kind of copy? Time to think again! Social media is becoming an increasingly important platform for...
View ArticleContent Marketing Ideas for Your Business
Google’s ever-changing algorithm causes headaches for webmasters and SEO companies alike, keeping up with the latest developments and building an online marketing campaign that works is literally a...
View ArticleWhat Can We Learn From Econsultancy? Creating Content for Link Building Wins
At Boom we’re always looking for ways to grow the business and improve our own marketing strategies. We’re investing more time, effort and budget (although perhaps not equivalent to a Lamborghini in a...
View ArticleFighting Back Against Writer’s Block
It’s my turn to blog again, but I’ve hit a brick wall. Writer’s block. So I thought, with all the irony that goes with it, that it’d be brilliant to fight my writer’s block by writing a post just about...
View ArticleNot all customers are created equal! ‘Tightwads’, ‘Spendthrifts’ and how to...
In my last article I looked at neuropsychological research that showed how the pain centre of a customer’s brain lights up when they come to make a purchase, and what we as marketers can do to make the...
View Article55 (Mainly) Under The Radar Digital Marketing Tools
Every six – eight weeks we put on a little digital marketing event in Nottingham called Drink Digital. It isn’t a vast lavish affair, just a bunch of people interested in the industry getting together....
View ArticleOn Page SEO for Beginners: Why It Matters & How to Get it Right
SEO is a complicated game, we all know that, and getting great links is where the smart money is at. But the story doesn’t end there. We might spend the majority of our time and efforts on offsite...
View ArticleCorporate Blogging Tips
Blogging is a great activity for any business to become involved with, it is relatively easy to start and if done properly will benefit your organisation on many levels. Doing it properly, is the...
View ArticleWriting for the Web
What is the difference between good and bad online copy? The answer to that question will ultimately be decided by your readers, if you have any! Isn’t online copy all about optimising your site for...
View ArticleSocial Media Writing Tips
So what’s the big deal with writing specifically for social media, surely it’s the same as any other kind of copy? Time to think again! Social media is becoming an increasingly important platform for...
View ArticleContent Marketing Ideas for Your Business
Google’s ever-changing algorithm causes headaches for webmasters and SEO companies alike, keeping up with the latest developments and building an online marketing campaign that works is literally a...
View ArticleWhat Can We Learn From Econsultancy? Creating Content for Link Building Wins
At Boom we’re always looking for ways to grow the business and improve our own marketing strategies. We’re investing more time, effort and budget (although perhaps not equivalent to a Lamborghini in a...
View ArticleFighting Back Against Writer’s Block
It’s my turn to blog again, but I’ve hit a brick wall. Writer’s block. So I thought, with all the irony that goes with it, that it’d be brilliant to fight my writer’s block by writing a post just about...
View ArticleNot all customers are created equal! ‘Tightwads’, ‘Spendthrifts’ and how to...
In my last article I looked at neuropsychological research that showed how the pain centre of a customer’s brain lights up when they come to make a purchase, and what we as marketers can do to make the...
View Article73 (Mainly) Under The Radar Digital Marketing Tools
**Last Updated Feb 2017** Every six – eight weeks we put on a little digital marketing event in Nottingham called Drink Digital. It isn’t a vast lavish affair, just a bunch of people interested in the...
View ArticleEverything Is Connected In Digital Marketing: A Year And A Bit Of Drink...
Just over a year ago we decided that we would put a bit more effort in to the local digital marketing meetup that we host; Drink Digital. We would try and get a few more people there. We would try and...
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